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Meta Unveils Monetization for Nigerian Creators; President Tinubu Calls for Increased Investment

Social media giant Meta, formerly known as Facebook, announced on Thursday that Nigerian creators will be able to monetize their content starting from June 2024.

Meta’s President of Global Affairs, Sir Nick Clegg, disclosed this during a visit with a delegation from Meta Platforms Incorporated to President Bola Tinubu at the State House in Abuja.

According to presidential spokesman Ajuri Ngelale, Clegg stated that Meta would introduce a feature on its Instagram app in June 2024, allowing Nigerian creators to earn a living by monetizing their content.

Quoting Clegg, Ajuri highlighted the Meta chief’s appreciation for an executive order issued by Tinubu, facilitating the landing of the Meta-backed deep-sea cable in Nigeria.

Clegg emphasized the significance of the infrastructure project, which is expected to come online in the first quarter of 2025, boasting twice the capacity of all existing subsea cables and promising significant economic growth across Africa.

President Tinubu also addressed the event, urging Meta to increase its investment in Nigeria, particularly in the country’s young population.

Tinubu emphasized Nigeria’s readiness to lead the African continent in digital technology, highlighting the importance of data for development and expressing willingness to collaborate on technological advancements for mutual benefit.

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